With the fast development of technologies like various web applications, more and more people join at least one or several Internet projects for communicating with friends, meeting new folks, reading news, sharing information about important events and moments, etc. Online networks have become even more sophisticated recently, as they allow enjoying different entertainments including social media gambling (SG).
As Australia is the country where citizens like staking amusements, a lot of them enjoy playing in Facebook, Google+ or some other places on the web. Despite this kind of entertainment is, in general, free (i.e. it is impossible to win real funds), many gamblers really love it. But, it is legal to stake using real cash only in several countries.
The most beloved games among Aussies are free pokies, poker, and BJ.
The advantage of betting with FB or any other similar site is that you can play alone or connect your friends, share the winning results on your page, use the opportunity to practice your staking skills (as it’s free), and so on.
It is expected that the market of social media (SM) gaming will become only bigger due to the increased demand that is present now.
The Purpose of Research
This article illuminates an interesting research on the impact of web SG in Australia. It is necessary to understand the correlation between betting and SM.
The purposes of this investigation include the following points:
• To specify and describe the opportunities for thrilling using SM
• To find out if there is a connection between the SG and real staking
• To find reasons for promoting responsible behavior throughout the Internet communicating services.
Australian Participants
The work includes such participants as:
• Venturing operators with license for working in AU
• Special organizations (authorities) that regulate the gambling activities from the inside
• Users from Australia, who play betting games in online – 1554 men and women (18+) and 561 teenagers (12-17 years old).
Key Points of the Project
This project is aimed to highlight some significant issues and for this, the researchers have analyzed the results of the inquiry and have categorized them into two main groups. These are general SM activity and social betting games.
Online Casino Games
When talking about venturing via SM, such important facts were discovered as:
• 34% of people over 18 and 23% of the underage auditory are engaged in playing SM casino amusements
• ½ of the adult group of players and 40% of adolescents confirmed making in-game purchases
• Facebook is the leader in all aspects (age, game preferences, desktop/mobile usage)
• Lottery games (like bingo) and poker are found to be the most preferable among respondents
• There was no obvious correlation between the desire to gamble (among adults) and enjoying SM staking entertainments. But among teenagers, such activities proved to increase the frequency of overall thrilling sessions.
• 1/3 of adults and ¼ of teenagers reported having a gambling problem
• For those, who have already experienced some betting behavior issues, the SM entertainment makes it even worse.
Social Media Use in General
We can observe the following conclusions:
• Venturing industry organizations reported managing their advertisement and providing customer support via SM
• Almost 100% of interviewed people have one or several accounts on different websites for communicating
• Most of the participants found casino promotions in FB or Instagram irritating, so they could not influence the desire to stake more
• Some of them informed that those ads increased their frequency of playing.
Conclusion
The tasks of this research were very important for understanding the advantages and disadvantages of the online network staking.
Obviously, the power of SM will only increase in the future, so we need to point out the best ways of its further development.
Due to the described analysis, you can see that respondents were not influenced by social gambling in a bad manner. But still, it reveals that there is a danger of creating more problems for already vulnerable players.